Victor MontalvoMar 23, 20232 minWhy You Need a Custom GA4 MigrationUniversal Analytics is shutting off and being replaced by Google Analytics 4 (GA4) starting July 1st. Google Analytics (GA) is a...
Victor MontalvoMar 1, 20233 minHow Marketers are Spending their Money in 2023As we move into 2023, the marketing landscape continues to evolve rapidly. The rise of new technologies, changing consumer behaviors, and...
Victor MontalvoFeb 1, 20233 minTHE ROLE OF PSYCHOLOGY IN CONVERSION MARKETING: What Makes a Shopper Become an Invested BuyerWant to make your marketing campaigns really stand out? Invest in truly understanding who you're targeting and craft messages tailored...
Victor MontalvoJan 17, 20232 min2023: How to Leverage Personalization for Your BusinessShowing someone you understand them is one of the most effective ways to engage with them. By tailoring your approach around their name,...