How to Improve the Quality of Your Website in Four Steps
Updated: Aug 30
With the amount of competition out in today's market, it is more important than ever to make your site stand apart. Your website needs a memorable design and content that will keep people interested so they come back for seconds (and even thirds). We've collected some great tips on how you can create an unforgettable experience from our own experiences as web developers.
1. Make sure that your top navigation bar is clear and has relevant information.
Your navigation bar is like the face of your company and should be designed to reflect everything that you want people who visit your website. The more information there is, the easier they'll find what they're looking for. Does your site have a robust online shop where you want to drive customer traffic? Your company's vision and mission statements should be proudly displayed on your website. Whether it is one page or three, they need to prominently appear in order for visitors of any kind to see what you're all about.
Home. This will allow the visitor an easy way to navigate back to the homepage. When websites don’t have an option for this, it is more likely to cause frustration and decrease valuable time spent on the site. The easiest navigation option would be to include a link in your company logo (usually in the top left or right corner) to the home page so that visitors won’t have to manually click back.
About Us. This page will be useful to share information about the history of your business/organization and to highlight your employees. Depending on the industry, many curious visitors will be interested in learning more about the background of your company before doing business. It also allows you to build a more personal connection with your customers.
Contact Us. For this page, many businesses like to have a contact form that can be filled out and easily viewed internally, but a smart option is to also include social media links within this page as well. If visitors are already interested, sending them to engage and follow your social media channels allows the accounts to grow and gain more active followers.
The navigation bar is a key component of any website. It allows visitors to easily explore your site's content and helps them find what they're looking for quickly, whether that be by category or search terms.
2. Find a font that fits the feel of your website.
Your website's text is just as important to convey the right message, not only in what it says but also through its appearance.
There are two main families of fonts that you can use for writing: Serif and Sanserif fonts. Serif fonts generally look more formal, with popular examples being Times New Roman, Georgia, and Merriweather. Sans serif fonts, like Arial or Helvetica are a great option for when you want your text to be legible in all size formats. They don't have the “serifs” at bottom of letters that can make some words illegible small sizes - this makes them perfect if there's anything important on those pages.
Virtually, every website should have some fonts on their pages. But if you're not careful, it can cause more harm than good- especially when those fonts are hard or poorly designed.
Tip: Avoid such disasters by staying away from these three notorious offenders: Comic Sans (too darn cute), Papyrus (it looks like something your dad would choose) and Impact Fonts because they all tend look unprofessional which will turn visitors off completely before even getting started with browsing around for what interests them most.
3. Have clear Call to Action in multiple spots across your site.
When a site visitor has engaged with your content and built-up trust, they might be looking to further support you. Having clear calls-to action will help streamline the process for them. These are usually best suited as clickable buttons with simple messages, such as “Donate Here,” “View our Collection here,” “Buy Now,” etc.
Hidden in your website's analytics is a wealth of information about customer behavior. By reading through the data, you can see what people are interested and which CTA (call-to action) buttons get clicked on most frequently--giving insight into future marketing strategies for product sales or promotion ideas across social media platforms.
4. Having complementary color schemes.
The right color can make all the difference in your website’s design. When it comes down to what you use for backgrounds, remember that neutral tones like grays and whites will help keep things clean without taking away from content or being too busy - just as they should when using fonts! For consistency across pages within an entire site (and thus user comfort), try repeating one key visual element such as a font instead of having different styles everywhere throughout each page; this way everything has its own identity but still feels cohesive.
These are four basic areas that can help you optimize your website. However, not every business owner has time to handle their day-to-day tasks on top of having to make these edits. At Montalvo Marketing, we’re here to help you make your business a success. Your website is one of the best ways for people outside your immediate area or organization get an idea about what you are all about, so let us show them how we can turn their vision into reality. Our development team has over a decade worth combined experience working with clients like yourself - no matter where you are from in terms of lifestyles and needs-and will work closely together throughout each step along this process.
We hope that these tips were helpful, and for more tips on digital marketing, check out our other blogs.