We're back. And it's a brand new year!
As the marketing world moves and adapts to a constantly shifting landscape, savvy conversion marketers need to stay one step ahead. Here is what we anticipate will be top-of-mind for them this year:
AI IS GOING TO CONTINUE TO IMPACT OUR INDUSTRY
As Artificial Intelligence becomes more advanced, its role in marketing and advertising is becoming increasingly vital. Companies are leveraging the power of artificial intelligence to gain valuable data insights into customers' behaviors while automating labor-intensive tasks that come with marketing campaigns. Nowadays businesses have a cutting edge tool at their disposal – one which can launch them ahead of the competition.
Microsoft could soon be shaking up the search engine game - rumor has it that they are planning to incorporate AI technology from ChatGPT into Bing, making for a much more natural discussion-style exchange. It'll certainly be intriguing to see how Google responds if this comes to fruition.
INFLUENCER MARKETING AND THE CREATOR ECONOMY
With more and more brands looking to connect with customers in a meaningful way, influencer marketing has become the go-to solution. By partnering up with opinion leaders who already have an established relationship with their audiences, companies can create content that genuinely reflects brand values while inspiring real engagement from target consumers.
YouTube has changed the game for Shorts creators with their new Partner Program, giving them access to ad revenue and financial opportunities. Now more than ever before, content makers have a chance to make money doing what they love in an engaging way.
Creators of content can now look forward to more control over their work and increased opportunities for monetization. Through this revolutionary development, people who produce digital material can reap the rewards - gaining independence from both brands and influencer marketing agencies.
PERSONALIZATION WILL BE EVEN MORE IMPORTANT THIS YEAR
As attention spans shrink and competition tightens, personalizing your marketing campaign is essential for success. Investing in strategies that speak to a customer's individual needs can effectively grab their interest and maximize engagement with your brand.
Discovering relevant insights on user preferences is essential for crafting tailored messaging that boosts engagement. The efforts invested to gather zero- and first-party data have proven fruitful, as 78% of customers indicated they are more likely to return if they receive personalized messages.
CHANGES TO THE SOCIAL MEDIA LANDSCAPE
Changing trends have led to a social media revolution, with new stars emerging in the form of TikTok, Instagram and YouTube. Even LinkedIn has seen an upswing as digital users flock away from Twitter and Snapchat towards more engaging platforms.
As platforms reach saturation point with advertisers, savvy marketers are looking to capitalize on initiatives that cater specifically to their audience - whether it be through social media channels or other digital avenues. Diversifying your approach and dedicating ad dollars elsewhere could prove essential for achieving the best results.
By keeping up with the times and utilizing key trends, conversion marketers can set themselves apart in an ever-growing environment. Don't let this year pass you by - get ready to make your mark!