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  • Writer's pictureVictor Montalvo

Web Design Trends & Forecasts for 2023

Trends are always changing, but it's important not to get too caught up in the moment. We, at Montalvo Marketing, look for trends that will shape our future designs when thinking about what we do next - so you can stay ahead of your competition. With the introduction of new technology, web design is becoming more complex. The following are some trends that we expect to see in 2023:

3D Design

Animation will remain a popular trend in the coming year. 3D graphics are being increasingly used on web interfaces to create an eye-catching element both for B2C sites or business-to consumer marketing campaigns, alike. The use of modeling software to create objects with three-dimensional appearance is becoming more common in the design world. This trend spans everything from graphic designs, typography and even digital art forms; expect this practice commonplace soon enough.

Focus on Talent Acquisition

Companies have to be more creative in their approach if they want the best talent on board. This is especially true for tech companies, where there's real desperation among software-related professionals and an abundance of competitors vying against each other just as hard. Prior to today’s hyper-competitive environment, companies could get away with a simple careers page; perhaps even some images of employees having fun, some ping-pong tables, and talk of summer Fridays. Now, employees care about flexibility, remote work, and clearly defined company values. Today's candidates are more empowered than ever before. They have options when it comes to where they want to work, and this is something that successful companies know how important in attracting talent for their business or startup. For these reasons among others (including transparency about third party review sites), if you want someone who can help grow yours then make sure there isn't anything holding them back - because nowadays with all our technology at hand we're able do just about everything.

Preference-Based Designs

With personalized experiences, web development is becoming more interactive. For example there's a dark mode and light one where you can customize everything from how your site looks to what content appears on it for each user — kinda like Apple custom playlists. With the internet becoming more user-centered, there will be a shift in design practices and algorithms to meet those needs. The future promises even greater focus on satisfying your taste as you navigate through websites!


Designers of tomorrow will continue to utilize design elements through web experiences that emphasize a brand’s narrative. This has been popular since 2022 and doesn't show any sign of slowing down, so it's likely designers of the future as well! Scolly-telling done right helps you: keep motion within a small area while providing interactions on your terms; make sure important text isn't overwhelmed by distractions like graphics or other clutter - everything works together nicely when there is consistency in tone across all aspects from branding guidelines through content strategy.

Behavioral Design

Behavioral design is the process of understanding how users think and impact their behavior by fusing creative design with scientific data. This approach can be used to construct software or apps that assist people in accomplishing tasks like achieving particular objectives, mastering skills/trade practices etc. Behavioral design is a fascinating field of study that employs techniques like scarcity -like when there's “only 1 left in stock” on retail websites- and the CAR (cue, action, and reward) model.

Custom Illustrations

Websites have evolved over time to include more graphics, photos and illustrations. It is now possible thanks to custom web design - where the user's personality shines through their website with fun additions like animations or other unique elements that bring life into what would otherwise be just text on a page.


Brutalism is an architectural style that uses harsh imagery to create a sense of urgency. The first websites utilizing this principle were primarily practical; one example would be Craigslist's minimalistic design which has not changed much since it went online in 1990s . In addition, web designers have been adopting the philosophy behind brutalist designs when they concentrate on making user interfaces straightforward and unassuming.

With brutalism making an appearance in the digital world, its aesthetic traits are now more clearly expressed through typography and color schemes, extending its use to a wider range of design applications.

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